• Marketing Specialist, Advertising (Blink)

    Location US-MA-Andover
    Posted Date 2 months ago(10/8/2018 7:03 AM)
    Job ID
    Amazon.com Services, Inc.
    Company/Location (search) : Country (Full Name)
    United States
  • Job Description

    Blink was the result of one of the most successful crowdfunding campaigns ever and builds the completely wireless, battery-operated home security cameras that send motion-activated alerts and HD video to your smartphone for an amazingly affordable price. We are now part of Amazon Devices, the consumer electronics division that brings you the Kindle, Fire tablets, Fire TV, and Echo devices! We are a fast-growing business driven by customer obsession, and it is our mission to continue to deliver the most value for our customers.

    We are hiring a high-profile role as the Marketing Specialist, Advertising. Working cross-functionally with Blink and Amazon product, marketing, sales and support teams, the Advertising Marketing Specialist, will be responsible for driving awareness for the Blink brand on non-digital advertising channels including TV, radio and direct mail. Starting as an individual contributor, this is a trail-blazer role for someone with a true-entrepreneurial spirit looking to build a business from the ground up.

    Key Functions:
    • Responsible for managing the Blink marketing programs through tradition, non-digital media including TV, Radio and Direct Mail
    • Develop program strategy and manage execution working with internal and external creative assets and agencies
    • Create and manage annual media plans and related budgets
    • Continually measure, analyze and report back on sales progress and customer engagement in market

    Basic Qualifications

    • Bachelor’s Degree in Marketing, Communications, or related discipline
    • 5+ years of experience in marketing communications, program management or product marketing
    • 5+ years of experience managing and executing marketing campaigns using TV, Radio and/or Direct Mail marketing channels
    • 5+ years working with creative assets from idea to execution

    Preferred Qualifications

    • Fanatical attention to detail
    • Excellent oral and written communication skills
    • Excellent MS Office skills with an emphasis on Excel
    • Strong bias for data-driven decision-making
    • Proactive and organized with a strict appreciation for deadlines
    • Entrepreneurial spirit / ability to wear many hats with minimal direction
    • Quick decision-making abilities demonstrating bias for action under tight timing and pressure
    • Proven success in a fast-paced environment
    • Demonstrated customer obsession

    Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation

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